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October 14th 2025, 1pm sharp. Dress to impress.

THE ENTOURAGE, Tower 3, Level 5/201 Sussex St, Sydney

Step into the future where groundbreaking ideas meet real-world solutions. Join visionary leaders, founders, industry trailblazers as we explore the next frontier of innovation, leadership and high performance.

This is more than an event, it’s a catalyst. The right people, the right place, the right time - because the elite don’t believe in coincidences, they make things happen and grab opportunity by the horns.

Secure your ticket
About the Event

A Global Gathering of
Elite Leaders

Join C-suite executives, founders and business visionaries as we step Into an exclusive event designed to ignite ideas, forge powerful connections and open new doors of opportunity. Together, we will explore the mindset, strategies and high-performance principles shaping the future of business and leadership.

  • Fireside chats, keynotes and panel discussions with
    world-class Elite Performers
  • Premium networking with top-tier decision makers
  • Exclusive prizes, gift bags and more

This isn’t networking, it’s access. The people who shape the future, all in one room.

Access the Elite / Opportunity Engineered / Elite by Design / Conversations to Capital /
Access the Elite / Opportunity Engineered / Elite by Design / Conversations to Capital /
Why Attend

What You’ll Gain

Elite performance is the common thread, driving knowledge, mindset, execution, innovation and positioning. Here’s what you will take away:

Cutting-Edge Knowledge

Elite performance thrives on sharper insights. From branding psychology to business strategy, gain the knowledge that sets leaders apart from the rest.

Mindset + Mastery

Elite performance starts within. Resilience, discipline and fitness fuel the mindset required to dominate in business and in life.

Business + Entrepreneurship

Elite performance in business is about building empires. Learn the art of scaling, negotiating and positioning your venture for lasting impact.

Sales, Brand Power + Visibility

Your brand is currency and elite performance means spending it where it counts. If you’re not in the room, your brand isn’t either.

Discipline + Execution

Elite performance isn’t built on ideas, it’s forged in execution. Discipline is the edge that transforms vision into reality, separating those who dream from those who deliver.

AI + The Future

Elite performance means shaping, not chasing, the future. Explore how AI is transforming industries and how leaders harness it to stay ahead.

“Your results mirror your standards. Mediocre standards,
mediocre results. Raise them and the world rises with you.
The gap between ordinary and elite? It’s not luck, it’s discipline and dedication.”

- The Elite Performance Series

Speakers

Meet the Elite Performers

These aren’t just speakers, they are elite performers who have built companies, shaped industries and mastered the art of execution at the highest level. Their insights will challenge your thinking, sharpen your strategy and show you what true elite performance looks like.

James W. Keyes

Global Business Leader & Former Fortune 500 CEO, Author, Speaker, Philanthropist and
Founder of Metaskill University: Redefining Learning for the Pursuit of Elite Performance.

Jim Keyes is a true modern renaissance man. As former CEO of two Fortune 500 companies
- 7-Eleven and Blockbuster. Jim exemplifies elite performance at the highest level of leadership. His business interests span retail, consumer products, technology, new space, energy and advanced nuclear, while he serves on public company boards and advises a venture capital firm along with multiple start-ups. Beyond business, Jim applies the same performance-driven mindset to philanthropy and education, serving with organizations including the American Red Cross, Dallas Symphony Orchestra, UT Southwestern Medical School, The Cooper Institute, Dallas Performing Arts Center and Columbia and SMU Cox Schools of Business. From humble beginnings to his induction into the Horatio Alger Association of Distinguished Americans, Jim personifies the American Dream. In 2024, he received the Robert S. Folsom Leadership Award for extraordinary community leadership. He is also the author of Education is Freedom, reflecting his lifelong commitment to education and empowerment.

Andrew Morello

Elite Performance Speaker & Business Growth Extraordinaire - The Entourage

Andrew Morello is an award-winning entrepreneur, investor, philanthropist and Business Growth Extraordinaire at The Entourage, Australia’s largest training institution for entrepreneurs. Best known as the winner of the first season of The Apprentice Australia under Mark Bouris Andrew went on to work for many years alongside Bouris at Yellow Brick Road before joining The Entourage, where he has helped thousands of business owners accelerate growth and scale with confidence. A dynamic keynote speaker and natural storyteller, he draws on decades of experience in property, finance and start-up ventures to show leaders how to push beyond limits and embrace elite performance. His philosophy is simple: success is not only about results, but about legacy, resilience and lifting others along the way. Through the Morello Family Foundation and his involvement with Sunrise Cambodia and other incredible charities Andrew demonstrates that true leadership is measured by impact. Today, he challenges entrepreneurs to live their dreams out loud with courage, act boldly and operate fearlessly at the standard of elite performance.

Paul Roos

AFL Legend, Leadership Coach & Architect of Elite Performance

Paul Roos is one of Australia’s most respected sporting figures and leadership voices. As a legendary AFL player with over 350 games and a celebrated coach, he is best known for leading the Sydney Swans to their historic 2005 premiership - the club’s first in 72 years. Renowned for his ability to transform culture and unlock elite performance, Paul pioneered a leadership style that prioritised clarity, accountability and the power of people. His coaching career, which also included a cultural rebuild at the Melbourne Demons, cemented his reputation as a master of creating high-performing teams. Today, Paul brings those lessons from the field into boardrooms, businesses and conferences, showing leaders how to foster resilience, collaboration and sustained success. A keynote speaker, media personality and author, he continues to inspire audiences to think bigger, act bolder and lead with the discipline and mindset required for elite performance.

Colonel Michael Scott Sc

30 years of Service in the Australian Army, Speaker, Author, Philanthropist

Colonel Michael is a keynote speaker, author and philanthropist who brings an inspiring perspective on leadership, resilience and elite performance. With over 30 years of distinguished military service at the highest levels for his country, he shares lived insights from some of the world’s most demanding environments. His career highlights include commanding troops in East Timor (1999), leading a combat team in Afghanistan (2011) and serving as Commanding Officer and Chief Instructor of the Australian Army’s Warrant Officer and NCO Academy. He also served with the United Nations across Israel, Lebanon, Syria, Jordan and Egypt, operating at both strategic and political levels. These experiences forged a leadership style grounded in clarity, decisiveness and purpose. Leading by example, Michael shows how the voice can be the most powerful tool for influence and impact. Today, he inspires large audiences to embrace elite performance, thrive under pressure and lead with courage in challenging times.

Matthew Elliott

Founder + Director of the Change Room.
Former Head Coach of the NRL + UK Super League

With 18 years as a Head Coach in the NRL and UK Super League, Matt Elliott has lived at the intersection of elite performance and wellbeing. He relentlessly pursued ways to unlock peak results for his teams, but his own lack of self-care and unprocessed heartbreak led to an autoimmune disease, PMR, that disconnected him from life and those he loved. Realising his limited understanding of mental health was capping his own performance, Matt turned his greatest challenge into a catalyst for growth. By integrating high-performance coaching with leading science on mental, physical and emotional health, he not only rebuilt his vitality but also founded The Change Room, a nationally award-winning initiative impacting tens of thousands of lives. Supporting individuals, businesses and government agencies, the program reduces injury, lifts productivity and redefines what elite performance means. A best-selling author, radio commentator and speaker, Matt’s mission is to help others achieve longevity at the highest level thriving in their careers and their lives.

Jeffrey Morgan

Global Life Strategist, Leadership & Mindset Specialist, and Architect of Elite Performance

Jeffrey Morgan is a globally recognised life strategist, entrepreneur, keynote speaker and multiple business owner who has worked with leading organisations including Meta, PwC, DFAT, Peloton, the Department of Defence and every NRL team. A proud Gamilaroi man, Jeff went from growing up homeless on Redfern’s streets and serving over a decade in prison, to becoming a multi-award-winning coach named 2022 Mindset Coach of the Year, 2024 Leadership Coach of the Year, and 2025 Global Wellness Coach of the Year. Drawing on his self-created LIFESTYLE PROGRAM™, he transforms individuals and organisations by rewiring identity, shifting destructive patterns into high-performance habits and embedding systems that drive elite performance. An athlete who has represented Australia in four sports, Jeff combines physical discipline with mental mastery to help people cut through limitations, break cycles and rise to their extraordinary potential.

Sallie Nicolette

Sallie Nicolette’s Story Isn’t Just One of Survival. It’s a Testament to the Human Capacity for Reinvention.

From an early age, Sallie Nicolette walked through chapters of loss and hardship that could have defined her. Instead, she chose to transform them into fuel for purpose. Where many saw endings, Sallie saw openings. Where silence threatened, she found her voice. Where suffering pressed in, she shaped resilience.

Today, Sallie is a transformation coach and resilience strategist who works with leaders, teams and individuals standing at their own crossroads. Her mission is to guide people to rise from the very experiences that tested them most, helping them build stronger identities, deeper clarity and more impactful lives.

Her belief is simple but powerful: You are not what happened to you. You are what you choose to become next.

Sallie’s story is more than inspiration—it’s a blueprint for how to live, lead and rise on purpose.

Justine Pogroske

Founder & CEO of Million Dollar Branders, Self-Made Entrepreneur & Transformation Coach

Justine Pogroske is an award-winning entrepreneur, brand strategist and strategic transformation coach who has worked with global brands, celebrities and Fortune 500 CEOs to create brands that dominate markets and build legacies. After completing the prestigious AWARD School of Australia, she went on to work with top global agencies before founding her own company, Million Dollar Branders, which builds brand empires for the experience age. An entrepreneur from a young age and entirely self-made, Justine fuses branding with sales psychology, neuroscience and immersive brand experiences to drive elite performance in business. Beyond the boardroom, she comes from a background in bikini bodybuilding, making it to the state championships - a discipline that shaped her philosophy: how you do one thing is how you do everything. A keynote speaker, podcast host (The Million Dollar Branders Podcast) and author of the upcoming book E.G.O Driven (Empowerment, Growth, Opportunity), she has been featured in prestigious publications for her insights on entrepreneurship and branding, recognized as one of the top in her field. Today, she empowers leaders and entrepreneurs worldwide to lead fearlessly with confidence, scale with precision and embody elite performance in both business and life.

Michael O'Sullivan

CEO + Founder of Elite Power Moves Health Coaching

Michael O’Sullivan is CEO and Founder of Elite Power Moves Health Coaching, a world-class consultancy for CEOs, entrepreneurs, and high-level leaders who demand peak performance in business and life. With over two decades of experience, Michael has distilled advanced science in DNA, bloodwork, and hormone testing — all linked to habit-forming mindset principles — into practical systems that deliver faster, longer-lasting results without guesswork, restrictive diets, endless hours in the gym, or sacrificing the things we love.

He has guided top executives, actors, politicians, and well-known Australian business owners and fathers to buy back time, sharpen decision-making, and cement generational health so they can lead with energy, clarity, and confidence. Michael’s bold mission is to impact the health and legacy of one million human lives worldwide, transforming how they show up as leaders, husbands, and fathers. Expect raw truth, actionable strategies, and a blueprint to align your body, mind, and lifestyle with the size of your ambitions.

Dain Walker

Entrepreneur, Educator & Architect of Brand Growth

Dain Walker is one of Australia’s most influential brand strategists and entrepreneurs, best known as the founder of Rival, the agency that has helped thousands of businesses sharpen their positioning and dominate in competitive markets. Through his no-fluff, highly practical approach, Dain has become a leading voice in branding, combining strategy, psychology and design to help companies unlock elite performance. A self-made entrepreneur, he built his reputation by challenging conventional thinking and inspiring a new generation of founders to think bolder, move faster and compete smarter. With an audience of hundreds of thousands across social media, his content has become a global reference point for entrepreneurs hungry to scale their businesses and stand out. A keynote speaker and sought-after advisor, Dain shows that branding isn’t decoration - it’s the foundation of growth, impact and legacy. His mission: to help entrepreneurs play the game of business at an elite level.

Jeff Fenech

World Champion Boxer, Coach & Architect of Elite Performance

Jeff Fenech is a three-time world champion boxer and one of Australia’s most celebrated sporting icons. Known as the “Marrickville Mauler,” he captured world titles across three weight divisions bantamweight, super bantamweight and featherweight and earned global recognition for his relentless work ethic, toughness and elite performance inside the ring. Inducted into the International Boxing Hall of Fame, Jeff’s career defined an era of Australian boxing and inspired a generation of fighters. Beyond his own achievements, he has trained and mentored world-class athletes, proving that his passion for discipline, resilience and winning extends far beyond his own legacy. Today, Jeff is a keynote speaker and mentor, sharing powerful lessons on grit, perseverance and leadership. His story demonstrates that elite performance is built on sacrifice, focus and the courage to rise when the world counts you out.

Adrian Bo

Adrian Bo is a licensed Real Estate Agent and Auctioneer with over 35 years of experience, 3,500 property sales totalling $4 billion, and more than 6,000 auctions conducted. Recognised as one of Australia’s leading voices in real estate, he has built a career defined by elite performance in sales, leadership, and coaching. Through his renowned program, The Adrian Bo System, he has trained thousands of agents, sharing the mindset and strategies that create sustained success. Adrian has presented at AREC alongside global icons including Sir Richard Branson and Ryan Serhant, been ranked among Australia’s Top 10 Agents by REB and serves as an Ambassador for the Black Dog Institute, championing resilience and mental health alongside high achievement.

James Stanton

Founder & Chief Marketing Officer, BRANDlab

James Stanton is a pioneer at the intersection of AI, technology, and brand innovation. As Founder and Chief Marketing Officer of BRANDlab, he has led major product launches for MAC, Burberry, Prada, and Vodafone—building platforms powered by AWS, Google Cloud, and the latest AI solutions.

With over 25 years of experience, James has held senior roles at Finstro, Franki Global, IBM iX, Ogilvy, and Westpac, where he spearheaded digital transformation, AI governance, SaaS development, and large-scale customer experience ecosystems. He has overseen international teams implementing tools like MidJourney, RunwayML, and Veo2, while shaping future-ready strategies for enterprises and startups alike.

Recognized with awards at Cannes, D&AD, and One Show, James blends creativity with deep technical expertise. His mission: to leverage AI and emerging technologies to accelerate growth, scale innovation, and create brands that thrive in the next economy.

Powered by Industry Leaders, Endorsed by the Elite.

These companies have contributed their expertise, resources, and vision to make The Elite Performance Series a world-class experience. Proof that elite performance is built on collaboration at the highest level.

Event Location

Location + Venue

Join us at The Entourage Sydney, Australia’s most exclusive entrepreneurial hub. Nestled in the heart of the CBD, this iconic venue blends prestige, innovation and luxury making it the perfect backdrop for an evening of elite performance and powerful connections.

The Entourage Sydney

Tower 3, Level 5 / 201 Sussex St, Sydney NSW 2000

Date + Time

Tuesday, 14 October | 1:00 PM – 7:00 PM

Ticket Options

Secure Your Elite VIP Pass

This isn’t just a ticket, there’s no catch. You’re here because someone elite cares about you, sent you here and knows you are destined for greatness and meant to be part of the elite. One evening. One networ and the start of infinite opportunity.

Elite VIP Pass

October 14th 2025, 1PM

Please note: Limited seats available. This is not a room for everyone, only those ready to step into the elite circle.

Elite VIP Access Includes:

  • 1:1 Access to fireside chats, keynotes and panels.
  • Premium networking with C-suite leaders and founders.
  • Decadent bites, flowing drinks and signature gift bags.
  • Media wall and brand visibility opportunities.
  • Contribution to partnered charities.
Pay As Much As You Want

Your choice, your impact, your legacy.
100% goes to support our partner charity.

Destiny rewards those who act, not wait.

Seats are strictly limited. The elite don’t talk, they execute.
First come first serve.

Everything You Need to Know

Frequently Asked Questions

What is The Elite Series?
The Elite Series: C-Suite & Founder Evening is a premier gathering of elite performers—CEOs, founders and leaders shaping industries. It features fireside chats, keynotes and panels, combined with premium networking.
When and where will the event be held?
Tuesday, 14 October 2025 | 1:00PM at The Entourage Sydney: Tower 3, Level 5, 201 Sussex St, Sydney NSW 2000.
How can I register for the event?
Registration is simple. Secure your Elite VIP Pass by clicking [ PAY AS MUCH AS YOU WANT ].
100% of contributions go towards our partnered charities.
What ticket options are available?
There’s only one option: Elite VIP, because every seat in this room is designed for leaders ready to perform at the highest level.
Can I transfer my ticket to someone else?
No. Each pass is exclusive and tied to the individual invited. Seats are intentionally limited to preserve the integrity of the network and the experience.
Will there be virtual participation?
No. This is an in-the-room experience. Elite performance is about presence, connection and energy and that can’t be replicated online.
What should I wear?
This is a refined networking event. We recommend business formal or cocktail attire—dress as the elite do.
Who will be speaking?
We have a lineup of world-class speakers and elite high-performance leaders, including CEOs, founders and industry trailblazers. The agenda will include fireside chats, panels and keynotes.
Is food and drink provided?
Yes. Guests will enjoy curated sushi, drinks and bespoke gift bags an experience designed for the elite.
How many people will attend?
Tickets are limited. We are capping attendance to keep the experience intimate and powerful. Every person in the room is a decision-maker.
What charities does this event support?
All proceeds go to our partnered charities, making sure the energy in the room translates into global impact.
Can I promote my business at the event?
Yes. There are paid opportnuties. Attendees have opportunities to be featured on the media wall, in gift bags and through curated networking moments designed to spotlight your personal and business brand. Email: justine@milliondollarbranders.com for more details.
Will there be photography and video coverage?
Yes. The evening will be documented for media and promotional purposes, giving attendees brand visibility across multiple channels.
Future Elite Access

Your Gateway to Upcoming
Elite Performance Experiences.

Our journey doesn’t end here. By joining the list, you will tap into future VIP Elite experiences and curated content built for high-performance leaders. It’s not just about events, it’s about gaining access to a circle of like-minded visionaries who move fast,
think bigger and play at the highest level.

Enter your email to unlock what’s next, because elite performers don’t wait for opportunity,
they move with those who create it.

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